We specialize in the management and coordination of quantitative, qualitative, and documentary research projects.
We deliver reliable insights through data collection and analysis.
Our Added Value
Certified since 2017 under ISO 9001:2015
Operations conducted according to ESOMAR protocols
16 years of experience in market research
Supervision, evaluation, and continuous improvement processes
Trained personnel
Expertise & Solutions
We address a wide range of needs
Usage and Habits (U&A)
We analyze how, when, and why consumers use products or services, identifying patterns and motivations to better understand the market.
Brand positioning and brand health
We evaluate the perception and relevance of your brand compared to the competition, identifying opportunities to strengthen its positioning.
Shopper and Point of Sale
We analyze shopper behavior at the point of sale to understand their decisions and optimize the experience, driving conversion and brand visibility.
Product Testing
We measure the acceptance and performance of a product before its launch, identifying key attributes, areas for improvement, and potential for success in the market.
Concept Testing
We validate ideas in early stages to understand their appeal, differentiation, and relevance, reducing risks before investing in development.
Packaging Testing
We evaluate the visual and functional impact of packaging, analyzing its ability to communicate value, stand out on the shelf, and connect with the consumer.
Censuses
We conduct comprehensive data collection to obtain a complete view of populations, markets, or points of sale, ensuring representative and reliable data.
Customer Satisfaction
We measure the customer experience to identify strengths, areas for improvement, and opportunities that drive loyalty and business growth.
Employee Satisfaction
We evaluate the work environment and internal perception to improve engagement, productivity, and talent retention within the organization.
Sniff Test
We explore the sensory perception of products, especially in categories where scent is key, to optimize the consumer experience and preference.
Advertising Evaluation
We analyze the effectiveness of advertising campaigns, measuring recall, comprehension, and persuasion to optimize their impact.
Price Elasticity
We determine consumer sensitivity to price changes, identifying optimal ranges that maximize sales and profitability.
Project Management:
We use multi-platform methodologies and tools tailored to each project’s needs:
Questionnaire design and programming
Sample design
Analysis and reporting
Quantitative Research
Our quantitative methodologies provide precise and measurable data to support strategic decision-making:
Face-to-face interviews (F2F)
Door-to-door interviews (D2D)
Central Location Tests (CLT)
B2B interviews
Mystery Shopper
Telephone interviews (CATI)
Online interviews
And more
Qualitative Research
We use multi-platform methodologies and tools according to the needs of each project:
Focus groups (FG)
In-depth interviews (IDI)
Mini groups (MFG)
Observations
Accompanied shopping
Ethnographies
In-home visits (IHV)
And more
Additional Services
Data Processing
Coding | Data entry | Tabulations | Transcriptions
Other Services
Counts | Recruitment | Desktop translation & simultaneous interpretation | Gesell rooms | Supervision
Nationwide Coverage
Profiles has nationwide coverage cross Mexico and also works with partners throughout a Central and South America.
Case Studies
Since 2004, we have specialized in the development of studies for both the public and private sectors, standing out for our capabilities in projects with characteristics such as the following:
RETAIL MASTER SAMPLES
Census of households and retail establishments.
Demographic update of households and products.
Samples across 645 to 800 locations.
Urban and hard-to-reach rural locations.
App-based geolocation.
SATISFACTION EVALUATION
Household surveys of electricity consumers.
More than 4,000 app-based surveys.
Logistics involving more than 80 collaborators in the operation.
197 locations nationwide.
100% recorded.
EARLY EDUCATION PROGRAM EVALUATION
Motor skills evaluation of children aged 3 to 36 months using games and activities as resources.
Interviewers with specific profiles.
Locations with a high level of marginalization.
Indigenous communities.
IRRIGATION MODULES EVALUATION
Identify areas of opportunity for productivity and growth in the agricultural sector.
Visits to 300 irrigation modules in the north and south of the country.
Interviews with farmers conducted by specialized interviewers.
They trust us
These are just some of the clients who have placed their trust in us.
Insights that drive real decisions
Every interview counts. With thousands of interviews conducted year after year, at Profiles we turn every conversation into actionable insights that help our clients make better decisions, identify opportunities, and grow with greater confidence.
Interviews 2025
Interviews 2026
Contact
We are ready to help you
Ozumbilla Mz. 92 Lt. 33 Int. 2, Los Héroes de Tecámac Sección Bosques Tecámac México, Estado de México C.P. 55764
+52 (55) 9244 1270
contacto@profiles.com.mx
We want to hear from you
Do you have any questions about our services?
Our team is ready to assist you!
Contact
We are ready to help you
Ozumbilla Mz. 92 Lt. 33 Int. 2, Los Héroes de Tecámac Sección Bosques Tecámac México, Estado de México C.P. 55764
+52 (55) 9244 1270
contacto@profiles.com.mx
We want to hear from you
Do you have any questions about our services?
Our team is ready to assist you!
Profiles | Fieldwork and Logistic Marketing Research S.A. de C.V. 2026 ©